Ireland’s Fittest Workplace is an annual physical activity competition hosted by Zevo Health. To support the 2023 campaign, I designed a unified visual ecosystem spanning corporate emailing, promotional flyers, a multi-format digital ad campaign for The Irish Independent, and a comprehensive data-driven final report adapted into a social media carousel.
Objective
The primary objective of the Ireland’s Fittest Workplace 2023 campaign was to scale participant engagement, elevate brand perception across enterprise and consumer touchpoints, and effectively visualize performance metrics. Zevo Health required a cohesive multi-channel design strategy bridging digital advertising placements with structured editorial formats to motivate corporate teams across Ireland.
Approach
The approach focused on establishing rigorous visual consistency and high-end editorial clarity across every touchpoint:
Multi-Format Digital Ad Campaign: Designed high-impact digital placements for The Irish Independent, featuring full desktop browser skin takeovers and responsive mobile formats integrated natively within major national publishing layouts.
Corporate Emailing & Flyers: Developed targeted corporate email templates and promotional flyers to communicate key deadlines, guidelines, and engagement milestones to participating companies.
Final Report & Social Carousel: Transformed complex participation data and survey feedback into a clean, digestible annual report structured seamlessly into a multi-slide social media carousel format.
